Our second event of the year—Litmus Live Boston—just wrapped. With three days of hands-on workshops, inspiring sessions, and hanging out with fellow email geeks, we’re exhausted but inspired. We walked away with heads full of ideas for how to make our emails even better.
Couldn’t make it to Litmus Live Boston? Don’t worry. Here’s a recap of our top three takeaways from #LitmusLive Boston.
Email marketing mistakes are unavoidable. To help you determine the right response to any mistake, we created a decision framework consisting of six straightforward questions. In this report, we’ll walk you through each step of the framework and share real-world examples of email marketing mishaps and lessons learned along the way.
Email pixel art is the only defensive design technique that allows marketers to include pictures in their emails when images are blocked. We explain how to create them, as well as the design and strategy issues to consider before using them.
It’s always been difficult (and, in some cases, impossible) to view your processed HTML. Until today. Processed HTML in Litmus shows what each email client actually processed your email markup into, making it easier than ever to pinpoint and diagnose rendering issues.
More than 28% of brands dropped or switched email service providers during 2017, according to a Litmus poll. If you’re thinking of switching ESPs, go into the process fully understanding what’s involved. Here’s what you should expect…
On the heels of GDPR, Denmark’s Data Protection Agency announced that it will set even tighter rules for emails containing sensitive personal data. The agency has recommended the use of email encryption since 2008, but starting January 1, 2019, encryption will be a requirement for all emails that contain sensitive personal information.
It’s the first time a country has made email encryption mandatory—and another indicator that the protection of subscriber data and privacy can no longer be a second thought for email marketers.
As a culture, we’ve been trained to instinctively see every mistake and every failure as bad. Yes, mistakes aren’t great, but not making any could be a sign of much bigger structural problems within your email marketing program and within your company. Here’s why…
Our first conference of the year has come to a close. Litmus Live London was packed with knowledgeable talks, expert speakers, and awesome attendees. If you weren’t able to attend Litmus Live London—or were there and want to relive the experience—we rounded up our favorite tweets from the conference.
Before any brand switches email service providers, they will likely write a request for proposal. But which ESP candidates should you include? How should your ESP RFP process go? What should you include in your RFP? We answer those questions and more to help you improve your ESP vendor selection process.