One of the largest problems that email campaigns face is image blocking. Usually, due to their email client’s default setting or a personal preference, images are blocked automatically for many subscribers, leading to emails that lack the ability to immediately communicate and make an impact, or even looking broken. As a result, it’s extremely important to optimize your emails for images-off viewing.
We’ve partnered with our friends at Email Monks to bring three exciting email templates to Litmus Community Templates.
Most marketers rely heavily on two basic metrics when looking at their email reporting: Open and clickthrough rates. While open and clickthrough rates are a great way to see which subject lines and preview text are getting the most opens and which links are getting the most clicks, they don’t provide a deeper understanding of subscriber interactions—and therefore they can also only provide a limited picture of your campaign’s performance.
Ready to lift your email reporting to the next level? Here are five metrics you should add to learn more about the people who are receiving your emails and how to get more thorough insights on your email campaign’s success.
In the 77th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez examine email rendering in iOS 11, break down the return of media query support to the Outlook apps, introduce a new reset for overriding Gmail blue links, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
With Litmus Live San Francisco, we wrapped up the third and final conference of this year’s Litmus Live season. In addition to providing lots of inspiration and actionable takeaways for your next email campaign, Litmus Live San Francisco was all about busting email myths that you’ve probably heard so many times that you’d swear they were true. Learn about our top three email myths that got busted at Litmus Live San Francisco.
Email marketing and other digital channels don’t fit well into the traditional paid-owned-earned (POE) media model. Moreover, thinking of email as owned media will only cause you to struggle. Here’s why the POGLE media model makes more sense and sets you up to succeed…
Inconsistent media query support in Outlook’s mobile apps has been causing email designers and developers quite some headaches. Today, things are changing: We are super excited to announce that media queries in the Outlook iOS and Android apps for all account types are now supported!
Women are a vital part of the email marketing industry, comprising 47.3% of the email marketing workforce, according to Litmus’ State of Email Survey of more than 3,500 marketers. However, they are consistently undervalued. Women earn just 89 cents for every dollar men earn in the email marketing industry ($65,000 for women vs. $73,000 for men). We look into the factors that increase and decrease the gender pay gap.
With iOS Mail accounting for about a third of all email opens, updates to the iPhone family and changes to the mobile operating system and its email client can make a big difference to the email world.
We’ve taken a close look at iOS 11 and Apple’s preview of iPhone 8, 8 Plus, and iPhone X. Here’s what email marketers, designers, and developers need to know.
In the 76th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez answer recent questions from the Litmus Community in a rapid fire format, including topics on Yahoo! Mail alignment issues, Apple Pay in email, best practices for reply to names, image compression and optimization, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.