Become a better email marketer with real-world advice, best practices & practical takeaways

Ensuring you deliver an experience optimized for mobile subscribers is incredibly important. Studies have shown that responsive email design results in a 15% increase in unique clicks for mobile users and 80% of subscribers delete an email if it doesn’t look good on their mobile device.

We'll review the state of responsive email and cover advanced layout and structural techniques. You'll learn the pros and cons to each approach from development and testing time to maintainability as well as the hacks at your disposal to tackle each technique.

The following layout and structure techniques will be covered:

• Hybrid/spongy technique
• Three table-cell technique
• Fab four technique
• Display table method
• Table-less method

We’ll build a simple email with common layout patterns using the techniques listed above. You'll walk away with a mastery of advanced layout methods along with the knowledge of how to decide which layout techniques work best for you and when to use them.

This workshop is for you if...

• You have solid knowledge of HTML and CSS and at least a basic understanding of media queries.
• You’re having trouble getting your emails to be responsive across all email clients and apps, especially quirky ones like Gmail App IMAP that don’t support media queries.
• You are having a hard time wrapping your head around advanced layout structures and techniques for responsive email—or aren’t sure where to begin.
• You’re looking to improve your layout structure for better maintainability, faster development, and quicker scale amongst your entire team.

Requirements:

• This is a hands-on workshop where you'll be live coding an email template in all of the various layout approaches. Be prepared to bring a laptop and get your hands dirty with code!
• Prerequisite knowledge and comfort with fundamental HTML and CSS. This workshop isn’t designed for beginners, but for intermediate to advanced attendees who are seeking to level-up their layout structure.

About your workshop host:
Kevin Mandeville is a Product Manager and resident email design expert at Litmus. Coming from a web design background, Kevin is an email design convert and loves hacking HTML emails into doing things people don’t expect them to do. He has pushed the boundaries of what’s possible in HTML email by incorporating .HTML5 video background, hidden golden ticket searches, and award-winning live Twitter feeds. He is also the co-host of The Email Design Podcast.

Your workflow is an expression of the investment you make in every email—and is a predictor of email program success. Yet only half of brands consistently use a content calendar and 46% never create an email brief, even for important or complex emails. Creating a high-performing email requires time, the right resources, and a solid email workflow—whether you’re a team of one or many.

Use this workshop to benchmark your workflow against Litmus research, best practices, and insights from industry experts and understand the components that make up a great email workflow. Register your team for this unique opportunity to participate in interactive roundtable discussions that will reveal:

• Critical steps in the process of crafting an email from planning and conception through deployment—and onto analysis
• Tools, tactics, and advice for creating an optimal email workflow
• Strategies for improving collaboration between roles and departments
• How the right workflow can improve visibility into email strategy, performance, deliverability, and more

This workshop is perfect for individuals and teams who are ready to take a critical look at their email workflow, identify pain points, and repair inefficiencies. While we will touch on some email development aspects of the email workflow, technical knowledge is not a prior requirement.

About your workshop host:
Jaina Mistry is an email marketing specialist with nearly 10 years experience in development, design, and strategy.

Is your strategic email marketing plan actually giving you a strategic advantage? If you’re not focused on the right tactics and growth strategies, it’s probably not.

Based on Litmus surveys of thousands of email marketers, we’ve identified the email activities that generate the highest competitive advantage.

In this workshop, you’ll:

• Learn about Golden Email Opportunities that offer high value-to-risk ratios
• Explore opportunities among niche, developing, and mainstream tactics and tools
• Get detailed actionable advice on how to get the most out of each of those opportunities
• Develop an individualized plan to improve your brand’s email program

This workshop is perfect for email marketers, managers, directors, and chief marketing officers who are looking to develop a stronger strategic plan for their email program.

About your workshop host:
Chad S. White is the author of “Email Marketing Rules” and more than 3,000 posts and articles about email marketing trends and best practices. Prior to Litmus, he served as lead email marketing researcher at three of the largest email service providers—Salesforce, ExactTarget, and Responsys. He is the Email Experience Council’s 2018 Email Marketer Thought Leader of the Year.