Get budget and buy-in to attend Litmus Live
Convince your boss and make your case to attend the best email marketing conference of the year with our customizable Justify Your Trip guide
November 8-9, 2018
Park Central HotelJoin leading experts in San Francisco and learn the latest in email marketing. With sessions on everything from data-driven design to advanced personalization, improved workflows, and more, you’ll leave with dozens of ideas to improve the performance of your email campaigns.
Get tickets96% of attendees said they'd attend Litmus Live again, and 99% would recommend Litmus Live to a friend
With sessions on data-driven email design, lifecycle campaign planning, cross-channel strategies, tools to automate email development, and more—there's something for everyone. And since this isn't a user or customer conference, anyone is welcome to attend!
Convince your boss and make your case to attend the best email marketing conference of the year with our customizable Justify Your Trip guide
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attendees
“Had so many “aha!” moments during the last two days. Geeking out with kindred email spirits—this is my Disneyland!”
“The communal and collaborative nature of the conference is great. I’ve been able to learn and network without being sold to.”
“Awesome conference. Could you guys be any more nerdy? I mean that in a good way!”
Partner with us for special projects and ticket giveaways to enhance the attendee experience.
Learn more“Really impressed. Best industry conference I have attended. Really practical take aways.”
“This much insight and nerd ♡ in all one place—cannot find that anywhere else.”
“Thanks to the Litmus team for all the time & effort for putting this event together! It was my first email conference and I am buzzing with ideas to bring back to my office.”
The Park Central Hotel San Francisco serves as both the conference venue and hotel for attendees.
In the heart of the city is Park Central San Francisco, a newly re-imagined hotel that blends an exceptional setting with superlative service. Located amid the vibrancy that defines the South of Market district, the central, four-star property is a short stroll to everything that makes San Francisco so beloved.
More venue infoThe Park Central Hotel is offering attendees rooms at the reduced rate of $329 (plus taxes and fees) per night. The group rate is valid until October 23rd and is subject to availability. Book online or call (415) 974-6400 and mention Litmus Live to receive the discounted rate.
Book your stayLitmus Live San Francisco features three optional pre-conference workshops, a half-day of general sessions, a full day of in-depth breakout sessions, community and speaker networking opportunities, and more. We’re still working on the agenda, but here’s what you can expect.
Thursday - November 8, 2018 | Morning Workshops * Requires purchase of workshop pass(es) to attend. |
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Registration + Breakfast (Workshop Attendees Only) |
7:30-8:00am |
Advanced Responsive Email and LayoutsKevin Mandeville, Product Manager at Litmus A deep dive into the state of responsive email, advanced layout and structural techniques, common layout patterns, and more. More infoEnsuring you deliver an experience optimized for mobile subscribers is incredibly important. Studies have shown that responsive email design results in a 15% increase in unique clicks for mobile users and 80% of subscribers delete an email if it doesn’t look good on their mobile device. We'll review the state of responsive email and cover advanced layout and structural techniques. You'll learn the pros and cons to each approach from development and testing time to maintainability as well as the hacks at your disposal to tackle each technique. The following layout and structure techniques will be covered:
We’ll build a simple email with common layout patterns using the techniques listed above. You'll walk away with a mastery of advanced layout methods along with the knowledge of how to decide which layout techniques work best for you and when to use them. This workshop is for you if...
Requirements:
Kevin Mandeville is a Product Manager and resident email design expert at Litmus. Coming from a web design background, Kevin is an email design convert and loves hacking HTML emails into doing things people don’t expect them to do. He has pushed the boundaries of what’s possible in HTML email by incorporating .HTML5 video background, hidden golden ticket searches, and award-winning live Twitter feeds. He is also the co-host of The Email Design Podcast. |
8:00am-12:00pm |
Reinvent Your Email WorkflowJaina Mistry, Email Marketing Specialist at Litmus Benchmark your workflow against best practices and understand the components that make up an efficient email process. More infoYour workflow is an expression of the investment you make in every email—and is a predictor of email program success. Yet only half of brands consistently use a content calendar and 46% never create an email brief, even for important or complex emails. Creating a high-performing email requires time, the right resources, and a solid email workflow—whether you’re a team of one or many. Use this workshop to benchmark your workflow against Litmus research, best practices, and insights from industry experts and understand the components that make up a great email workflow. Register your team for this unique opportunity to participate in interactive roundtable discussions that will reveal:
This workshop is perfect for individuals and teams who are ready to take a critical look at their email workflow, identify pain points, and repair inefficiencies. While we will touch on some email development aspects of the email workflow, technical knowledge is not a prior requirement. About your workshop host:Jaina Mistry is an email marketing specialist with nearly 10 years experience in development, design, and strategy. |
8:00am-12:00pm |
Building an Email Marketing Competitive AdvantageChad S. White, Research Director at Litmus Learn how to give your email program a strategic advantage. More infoIs your strategic email marketing plan actually giving you a strategic advantage? If you’re not focused on the right tactics and growth strategies, it’s probably not. Based on Litmus surveys of thousands of email marketers, we’ve identified the email activities that generate the highest competitive advantage. In this workshop, you’ll:
This workshop is perfect for email marketers, managers, directors, and chief marketing officers who are looking to develop a stronger strategic plan for their email program. About your workshop host:Chad S. White is the author of “Email Marketing Rules” and more than 3,000 posts and articles about email marketing trends and best practices. Prior to Litmus, he served as lead email marketing researcher at three of the largest email service providers—Salesforce, ExactTarget, and Responsys. He is the Email Experience Council’s 2018 Email Marketer Thought Leader of the Year. |
8:00am-12:00pm |
Thursday - November 8, 2018 | Conference Day 1: General Sessions |
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General Conference Registration |
12:00-1:00pm |
Afternoon Sessions |
1:00-5:00pm |
First Day Wrap-up |
5:00-5:30pm |
Conference After Party |
TBD |
Friday - November 9, 2018 | Conference Day 2: Breakout Sessions |
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Breakfast |
8:00-9:00am |
Morning Sessions |
9:00am-12:00pm |
Lunch + Networking |
12:00-1:30pm |
Afternoon Sessions |
1:30-5:00pm |
Conference Wrap-up |
5:00-5:30pm |
Each location offers a slightly different schedule and agenda; speakers and sessions will vary. Check out the city-by-city comparison.
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Event Date | August 21, 2018 | September 17-19, 2018 | November 8-9, 2018 |
Event Venue | Etc.venues 155 Bishopsgate | Westin Copley Place | Park Central Hotel |
Days of Content | 1 | 2 | 1.5 |
Workshops | 0 | 4 | 3 |
Number of Attendees | 250 | 475 | 350 |
Early bird tickets are first-come, first-served. Only a limited number are available—and once they’re gone, they’re gone.
Ticket cancellation, transfer, and refund policy